When you work at a job, you have what’s called a manager. A lot of times your manager will have somebody do sole responsibility it is to make sure that what you’re doing now is the best thing for you to be doing now. Sometimes it’s the manager themselves, sometimes it’s the boss, whoever it is, if you are not owning the business yourself, somebody else is in charge of telling you what you should be doing now.

There is a strategic and a tactical side of every fight, every battle, everything that you do. Where am I going to place my people? When am I going to push? Who forward where to pull out the enemies x versus y so that I can then dominate when I want to. It has everything to do with data. It has everything to do with experience and has very little to do with combat skill.

I’ve been a freelance marketing and advertising consultant for about 15 years now and there’s a couple of traits of business owners or businesses that I’ve noticed that by themselves are totally fine, clearly innocuous, but when you put them together, there’s something about the combination of these two traits that have a tendency to be somewhat volatile or explosive. It’s kind of like that experiment back in in high school, sodium chloride and whatever the other chemical is that makes things go boom.

Getting fired is strangely one of my favorite things ever. I know that sounds weird, but it’s true. Sure, it sucks real bad while it’s happening, and it takes quite a while to recover from the pain and self-doubt that you feel from it, but in reality it is the best personal wake-up call you can get. I’ve been fired many times, both from jobs and from by clients and I’ve also been divorced so I can see, I know firsthand the similarities between the two.